Sustainability was once thought of as being a ‘nice to have’. But today, it’s a strategic necessity for achieving success. And it’s something that no business – even a small one – can afford to overlook.
The ability to demonstrate a commitment to sustainability can benefit organisations in a huge number of ways. It can help you attract top talent at a time when candidates are looking for more than just an attractive salary. It can create new business opportunities at a time when clients are increasingly looking to partner with those who share their own vision of a brighter tomorrow. It can help to reduce waste, save money and other resources, and boost your reputation in your sector.
Whether they’re switching off lights when not needed, or putting recycling bins in office kitchens, change is happening. But what many don’t realise is that technology holds the key to achieving even more.
The right technology can help businesses in two ways. Firstly, by helping to reduce energy usage by storing data in efficient cloud data centres, rather than on-site. Secondly, by empowering teams to reduce their own carbon footprint. Both can significantly reduce the amount of carbon that’s released into our atmosphere, helping to protect people, and our planet.
We use Google Cloud to meet our own sustainability goals. Google is actively fighting for a better future, and this can clearly be seen in the apps and tools that it develops.
Innovo Consulting Ltd,
Dragon Coworking, Suite 116, 7-8 New Road Avenue, Chatham, Kent, ME4 6BB