From email management to SEO to customer insight, Google Workspace has a whole lot to offer digital marketers. Powerful and flexible, its inbuilt tools will power up your next campaign.
Google Workspace is more than just a productivity suite. At the cutting edge of collaborative technology, it’s got plenty of built-in features that will really boost your digital marketing game. Here are just five of the things you can do using Google Workspace – no outside help required.
Pool your resources
Fast, secure and capacious, Google Drive is the ideal place to assemble all the material you need for your digital campaign – videos, social media content, flyers and brochures, website copy. You can even create a shared drive to grant access to everyone involved in the campaign.
While you’re at it, why not create a single email address or even a shared collaborative inbox for each group or subgroup in your digital marketing team? It’s easy to do with Google Groups.
Maintain and manage your lists
Google’s proprietary email client, Gmail, makes it simpler than ever to keep your communications in order. With a powerful search function and the ability to create multiple inboxes, you’ll easily be able to keep track of your emails – and avoid crossed wires and dropped conversations.
Streamline your routine
Another big advantage of Gmail is that it’s very easy to integrate with existing email marketing platforms. So if you’re already comfortable working with a tool such as Omnisend or Mailchimp, you can sync your account with Gmail and manage all your communications from within Google Workspace.
However, don’t discount Gmail’s own inbuilt email marketing tools. Recent updates include attractive, customisable pre-defined templates and a new multi-send option, so you no longer have to use BCC.
Get fresh insights
Any digital marketer knows that Google rankings are crucial to the success of a campaign. And working within Google, you’ll have powerful tools at your disposal to gather insights, analyse data and maximise your online reach. Just check out Google’s clean and intuitive Digital Marketing Toolbox to see what you can do.
Google Workspace also provides a very simple way to gather customer feedback. Using Google Forms, you can create a questionnaire or survey that can be filled out by anyone – no Gmail account required. Responses will be fed to you automatically in real time, so you can keep an eye on the trends. You can also feed the raw data into Google Sheets for big-picture or granular analysis.
Think locally
As well as informing your larger campaign, you can put all this knowledge to use in growing your local reach. The first step is to build a website in Google Sites, then use Google My Business to link it to Google Search. This means that anyone who uses Google Search or Maps to look for local businesses – or your business, specifically – will be presented with a handy profile presenting relevant content, updates and contact information, as well as any reviews.
An official Google Partner, Kent-based Innovo Consulting supports businesses all over the UK and Ireland. If you’re looking to get the best out of Workspace, or just want to know more, contact us today to set up your FREE discovery call.
